Love, Dad x
RSA - Shortlisted for Student Design Awards Love, Dad x is a campaign supporting the petition to Extend Paternity Leave. This project was the outcome for a brief to encourage Shared Parental Leave, however during the research stage I soon discovered encouraging that system would be difficult. I offered an opportunity for parents to share parental leave over the first year, potentially allowing fathers up to 6 months with their child. However the eligibility is limited and the jump from 2 weeks to potentially 6 months is massive for fathers. By extending paternity leave to 6 weeks it offers to bridge the gap for fathers and in turn encouraging SPL in the future. Taking a step back to take a step forward.
